E-Decorating: Is Online Interior Design Right For You?

Call it online interior design, e-Decorating, virtual room design, or room design online. Whatever the spin, it all points to a cutting-edge trend in home decorating that translates into affordable interior design for you.

With the deluge of DIY shelter magazines, home-decorating TV, and easy online access to home furnishings, it was only a matter of time before the interior design industry would be forced to evolve as well. Enter e-Decorating, a budget-friendly, flat-fee based online interior design alternative to traditional, on-site interior design services.

Wondering how e-Decorating works? Here’s how face-to-face and web-based compare:

Style and Budget

* An on-site designer helps you define your needs, preferences and budget through on-site consultations. An online designer does the same through a questionnaire, phone consultations and in some cases, services such as Skype.

Inventory, Measuring and Photography *

An on-site designer inventories, measures and photographs your space. An online designer guides you in conducting your own inventory, measuring and photography, which you then submit, typically via e-mail.

Design Concept

* An on-site designer creates your room’s design concept, which includes a space plan, color palette and product recommendations. An online designer does the same.

Architectural Drawings

* An on-site designer prepares interior architectural drawings for the construction of the space and or built-ins. An online designer typically does not prepare architectural drawings that require precise on-site measuring.

Purchasing and Installation

* An on-site designer implements and coordinates the purchasing and installation process, with bespoke, antique and/or custom To-The-Trade items not available to the general public. An online designer guides you in implementing the purchasing and installation of products from well-established online-retailers and, in some cases, purchases To-The-Trade items directly for you.

Timeline

* An on-site designer sets the pace for the purchasing and installation process. An online designer allows you to take your project at your own pace, implementing your purchasing and installation as your budget and time allow.

Pricing

* An on-site designer typically requires a retainer ranging from $1,000 to $10,000 and charges actual project fees at either a flat or hourly rate based on $120 – $200/hour. An online designer charges a flat fee ranging from $250 – $1,000 for a complete room design.

There you have it. If you’re on a slim budget, don’t mind doing a little leg-work, and like initiating new projects on your own, consider e-Decorating services. If you have bundles to burn, need precisely dimensioned architectural drawings, and prefer to have someone else do all the leg-work for you, go face-to-face. Either way, you won’t be disappointed.

7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

Social Media Guide for Interior Designers

According to the definition provided in Wikipedia:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. “

Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.

The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one’s feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.

The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.

So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn’t be a part of the audience altogether.

The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.

Here are some tips to use social media effectively for your interior design business:

Identify target market

Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.

See where your customers are spending time online

Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..

Engage your audience

Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.

Build an online PR

Build a solid online PR and make sure you give attention to queries of your customers.

Blogging

You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.

Search Engine Optimization (SEO)

If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.

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